About Funneled
The full funnel, not just
the bottom of it.
Most teams optimise landing pages in isolation and wonder why MER doesn't move. We build the platform that connects the entire journey — from the ad a customer clicks to the checkout they complete — so every step reinforces the one before it.
Our mission
Improve MER by aligning
the full funnel.
Marketing Efficiency Ratio tells you how much revenue you get for every dollar of ad spend — across every channel, not just the last click. The fastest way to improve it isn't better targeting or cheaper CPMs. It's ad congruency: making sure the promise in the ad matches the experience on the page, all the way through to purchase.
Funneled gives performance teams the tools to build that congruent experience. Design a funnel once, match it to the creative your audience already clicked on, and deploy it across campaigns. When the message stays consistent from ad to checkout, conversion rates compound and MER goes up.
What we believe
MER over ROAS
Single-channel ROAS hides the truth. We optimise for blended marketing efficiency across the full spend.
Ad congruency wins
When the landing page matches the ad, trust compounds at every step and conversions follow.
Full funnel, not fragments
A landing page alone isn't a strategy. We wire the journey from click to checkout into one cohesive experience.
Ship, then iterate
Production-grade from day one. Launch the funnel, read the data, improve what matters.
Transparency first
Every metric, every split test, every result across the funnel is visible and actionable.
Compounding margins
Small improvements at every step of the funnel multiply. A few percent here and there adds up to a material shift in MER.
Ready to improve your MER?
Stop losing revenue to disjointed funnels. Align your ads, pages, and checkout into one congruent experience.