Funneled
DTC Wellness

Salt Lab tested 6 ad angles for the same product. The 'boring' one won by 4x. Here's what the data showed.

+41% Higher CVR vs Website
5.4x Angle Spread
Salt Lab
Salt Lab
We always assumed our best-performing ad copy would translate straight to landing pages. Turns out the angle that felt too niche on paper was the one that actually converted. Funneled gave us the setup to test that properly instead of guessing.
Salt Lab Team
Growth & Acquisition, Salt Lab
+41% Higher CVR vs Website
5.4x Angle Spread
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