Know your MER
in real time
Track every visitor, every click, every conversion – across all your funnels in a single dashboard. No waiting for reports. No stitching together GA, Shopify, and spreadsheets.
Every event that
matters to MER
From first page load to completed purchase – Funneled captures every event automatically. No tag manager setup, no pixel debugging, no missing data.
Funnel Views & Visitors
Track total pageviews, unique visitors, and session duration across every funnel. Know exactly how much traffic each page gets.
Add-to-Cart & Checkout
See every add-to-cart, every checkout initiated, and every order completed. Identify exactly where your funnel leaks revenue.
Revenue & AOV
Track revenue per funnel, average order value, and revenue per visitor. Connect landing page changes directly to the bottom line.
Conversion Rates
View-to-cart, cart-to-checkout, checkout-to-purchase – broken down by funnel, campaign, and experiment variation.
Zoom out for the picture,
zoom in for the detail
Funnel-Level
Every funnel gets its own dashboard. Views, clicks, conversions, revenue – updated in real time. See which pages perform and which need testing.
Campaign-Level
Roll up funnel performance into campaigns. Compare performance across ad sets, audiences, and offers. Allocate spend to what actually works.
Experiment-Level
Side-by-side comparison of every variation. CVR, revenue, and MER broken down per test. Promote winners with confidence, kill losers fast.
Analytics built for
performance marketers
GA tells you what happened on your site. Funneled tells you what's happening to your MER. Every metric is framed around the question that matters: is this funnel making money?
Compare periods. Filter by campaign. Break down by experiment variation. Funneled gives you the data you need to make decisions – not dashboards you need a data analyst to interpret.
Frequently asked
questions
See your MER in real time
Stop guessing which pages work. Funneled tracks every event automatically and shows you exactly where your funnel makes – or loses – money.