A Shogun alternative with the whole post-click job in one plan
Shogun is a serious tool for building ecommerce pages. Its visual editor handles landing pages, product pages, blog posts, and theme sections, and the higher plans add things larger teams ask for: content scheduling, syncing content between stores, and custom elements built with Liquid, CSS, and JavaScript.
Shogun now talks about post-click experiences too, and it sells three products to get there: Page Builder, A/B Testing, and Personalization. Its testing product goes well beyond landing pages, into themes, templates, and prices.
Funneled covers a narrower slice with fewer moving parts. One plan includes the builder, split testing, and analytics, and the workflow starts from the ad. Here is how Funneled vs Shogun compares.
Two campaign pages. Two very different load times.
Rumpl’s Solo Stove collaboration page is one Shogun itself points to as Shogun-built, running inside the Shopify theme. Next to it is a Funneled product funnel for Bangn Body. Different brands, same test: Google Lighthouse on a simulated mid-range phone.
Google Lighthouse 12.6.1, mobile emulation with simulated slow 4G, median of five runs per page, measured 1 October 2026. Scores are out of 100. The two pages belong to different brands and carry different content, so read this as two real pages measured the same way, not a controlled rebuild. The Shogun page is served from the Shopify theme, so the theme and its apps load with it. The Shogun page was lighter in total download; that row says so.
Shogun vs Funneled, at a glance
What it is built for
Shogun’s Page Builder is a visual editor for store content: landing pages, product pages, blog posts, and theme sections, with reusable templates and snippets. It supports Shopify and BigCommerce.
Funneled is built for Shopify brands running paid ads. Each campaign gets a funnel connected to your products and checkout, with product quizzes and bundles as part of it, and the page is shaped around the ad behind it. It does not do blog posts or general store content; every page exists to convert.
How the pieces fit
Page Builder, A/B Testing, and Personalization are separate Shogun products, and A/B Testing is also its own app on the Shopify App Store. Page Builder plans include an allowance of tracked visitors for testing and personalization, and the A/B Testing product has its own plans, sized by active tests.
Funneled is one product. Building the page, splitting traffic between variants, and reading the result all happen in the same tool on the same plan.
What you test
Shogun’s testing product covers the whole storefront: pages, split URLs, templates, themes, and prices. If store-wide experimentation or price testing is the goal, that range is hard to beat.
Funneled tests the post-click journey for a campaign: offer, angle, proof, CTA, and page structure. It is narrower, and it is tied directly to the pages your ads send traffic to.
Who it suits
Shogun’s higher plans are aimed at larger teams: content scheduling, syncing content across stores, custom CMS collections, and custom code elements. The entry plan limits how many pages you can publish.
Funneled suits teams with more ad angles than design hours. Publishing is unlimited on every plan, and there is no per-seat pricing, so the whole team can ship pages.
Building with AI agents
Shogun lists MCP access for Claude, ChatGPT, and other assistants on the higher plans of its A/B Testing product.
Funneled’s MCP server is included in every plan and reaches the whole account. An agent can create the funnel, add and reorder sections, write the copy, choose the theme and Shopify products, build bundles and quizzes, set up the A/B test, read the results, and promote the winner. Page edits are saved to a draft and go live when the funnel is published.
See it on your funnels
Book a demo and we'll turn one of your live ads into a funnel.
Why teams move to Funneled
One plan, nothing to assemble
The builder, split testing, analytics, Shopify sync, and publishing are all in every Funneled plan, with unlimited published funnels.
Built for the media buyer
Funneled is shaped around the person running the campaign, so an angle can go from ad to live page without a design or development pass.
The ad is the brief
Funneled reads the creative and generates a page that keeps the hook, proof, and offer intact, instead of starting from a blank layout.
The test starts when the page does.
Every Funneled page can run against a variant from day one. Send traffic to both, watch orders and AOV for each, and promote the winner once it is clear.
Funneled is a fit when
Paid social drives your growth
When most new customers arrive from an ad, the tool that starts from the ad and tests the landing page is the one doing the important work.
You want fewer tools to run
One login and one plan for building, testing, and reporting on campaign pages.
Operators ship the pages
Media buyers and growth leads can launch and tune funnels directly, without waiting on custom Liquid or a design queue.
Frequently asked
questions
Yes, if the pages you need are landing pages for paid campaigns. Funneled includes the builder, split testing, and analytics in one plan and starts each page from the ad. If you need store-wide theme and price testing, personalization, multi-store content sync, or BigCommerce support, Shogun covers ground Funneled does not.
Shogun is a suite for ecommerce teams: a page builder for store content, with A/B Testing and Personalization as separate products. Funneled is a single post-click funnel workflow for paid traffic: ad-to-page generation, Shopify-connected funnels, split testing, and reporting together.
Yes. At the time of writing, Shogun’s Page Builder plans include an allowance of monthly tracked users for A/B testing and personalization, counted as shoppers who visit a page with an active test or personalized experience. Shogun also sells A/B Testing as its own product and Shopify app, covering pages, templates, themes, and prices, with plans sized by the number of active tests. Check Shogun’s pricing page for current details. In Funneled, split testing is included in every plan.
No. Funneled is no-code, with pre-built blocks and AI generation that drafts the page from your ad. Shogun also works without code, and adds custom Liquid, CSS, and JavaScript elements on its top plan for teams that want them.
Yes. Funneled includes a quiz builder: branching questions with single or multi-select answers, where each answer can recommend a product, add one to a bundle, or narrow your Shopify catalog by tag, type, or vendor. The results step shows the matched products with a call to action, and the quiz runs inside a funnel.
Shogun lists MCP access on the higher plans of its A/B Testing product. Funneled’s MCP server is included in every plan and works across the whole funnel account: creating funnels, writing copy, choosing themes and Shopify products, building bundles and quizzes, setting up A/B tests, and reading analytics.
Ready to build pages
around your ads?
Book a demo and see how Funneled turns campaign creative into Shopify-connected funnels your team can launch, test, and improve.