Accessibility built into the platform
Last updated June 2026
A landing page that some of your customers cannot use is a page that costs you sales. Accessibility is good practice, it is increasingly a legal expectation, and it is simply the right way to build for the web.
Our target standard is WCAG 2.1 Level AA. We design the Funneled admin and the funnels it publishes against those guidelines, and we treat accessibility as ongoing work rather than a box we have ticked.
This page covers what we do today, where responsibility is shared with the teams building funnels, and how to reach us if something is not working for you.
Full keyboard navigation
Interactive controls in published funnels are reachable and operable without a mouse, with visible focus states so people can see where they are.
Screen-reader friendly
We use semantic HTML, descriptive labels, and alt-text fields in the builder so content is announced clearly by assistive technology.
Readable by design
Theme controls and sensible defaults aim at WCAG AA colour contrast and legible type, so the default path leads to an accessible page.
Reflow and zoom
Funnels respond down to small screens and support browser zoom, so content and function hold up when people resize or magnify the page.
Our target standard
We work toward the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA across both the Funneled admin that your team works in and the funnels it publishes to your customers.
We design and test against those guidelines on an ongoing basis. We do not currently claim a completed third-party WCAG audit or formal certification. We would rather describe what we actually do than overstate where we are.
What we do today
Accessibility is part of how we build, not a final pass at the end. In practice that means:
- Semantic, structured markup so headings, landmarks, and controls make sense to assistive technology.
- Keyboard operability and visible focus on interactive elements.
- Alt-text fields for images and descriptive labels for controls in the builder.
- Colour-contrast-aware theming and legible default type scales.
- Responsive layouts and support for browser zoom and reflow.
- A mix of automated checks and manual testing as part of our development process.
A shared responsibility
Funnels are built by your team, with your copy, images, colours, and offers. That means final conformance of a published funnel depends partly on the content you add.
Our job is to make the accessible path the easy one: semantic building blocks, alt-text fields, contrast-aware themes, and sensible defaults. Your team helps by writing meaningful alt text, keeping colour choices within accessible contrast, and using clear link and button text.
Ongoing work
Accessibility is never finished. We continue to test, fix issues as we find them, and improve defaults and tooling so that more funnels are accessible out of the box.
If you are evaluating Funneled for an organisation with specific accessibility requirements, contact us and we will share details of our current practices and where we are heading.
Reporting an issue
If you run into an accessibility barrier on Funneled or a funnel built with it, please tell us. Email our team with the page, what you were trying to do, and the assistive technology or browser you were using, and we will look into it and follow up.
Accessibility questions or issues
Email us at accessibility@getfunneled.com and we will get back to you.
Frequently asked
questions
Building for a team that
asks the hard questions?
Book a call and we will walk your security, privacy, or accessibility reviewers through how Funneled works.