Funneled
Split Testing

Test angles at scale,
compound your MER

The brands that win aren't guessing – they're testing. Funneled lets you spin up A/B tests in one click and find winners 3x faster than traditional tools.

[01] What to Test
every element

Test everything that
moves the needle

Most brands only test ad creative. The real MER gains come from testing what happens after the click – your landing page. Headlines, layouts, offers, and CTAs all compound.

📰

Headlines & Copy

Test different angles, hooks, and value propositions. Find the words that make your audience act – not just read.

🖼️

Hero Images & Video

Swap creatives across variations. UGC vs. lifestyle? Product shot vs. before/after? Let your traffic decide.

🏗️

Page Layouts

Long-form vs. short-form. Testimonials above the fold vs. below. Restructure the entire buyer journey in one click.

🎯

Offers & CTAs

Test pricing, discount framing, bundle structures, and button copy. Small changes to offers drive the biggest MER lifts.

[02] How It Works
one-click testing

From hypothesis to winner
in days, not months

01

Create a Variation

Duplicate your master funnel in one click. Change whatever you want to test – a headline, a hero image, an entire page layout. No rebuilding from scratch.

02

Set Traffic Weights

Split traffic however you need. 50/50, 70/30, or across 5 variations at once. Funneled routes visitors automatically – no flicker, no code snippets.

03

Read the Data, Ship the Winner

Real-time dashboards show conversion rate, revenue, and MER per variation. When you have a winner, promote it and start the next test.

[03] The Compounding Effect
MER math

More tests =
better MER

3x more tests = faster compounding

A 5% CVR lift on one test is nice. But stack three 5% lifts over a quarter and you've compounded a 15.8% improvement. Traditional tools make each test a project. Funneled makes each test a click.

Agencies running 10+ clients see the biggest gains. Instead of one A/B test per client per month, they run 3-5 – turning marginal accounts into profitable ones without touching ad spend.

3 x
More Tests per Month
1 click
To Create a Variation
+22 %
Average CVR Lift
0
Code Snippets Needed

Frequently asked
questions

Start Testing

Stop guessing, start testing

Every day without testing is a day your MER could be higher. Funneled makes split testing as easy as duplicating a page.