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What the data shows

Notes from the Funneled team on Shopify landing pages, funnels and paid traffic, written from real platform data.

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Bundle page vs single-product page: what one Shopify brand's paid traffic showed

One Shopify brand ran a bundle page and a single-product page on the same listicle format for a quarter. The bundle page took more orders per session at a higher average order. Here are the figures, and why they are a reason to test rather than a rule.

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