Bundle builder pages for Shopify
A bundle builder lets the shopper put together their own set: pick three flavours, choose a cleanser then a moisturiser, build a box of six. The page walks them through the choices and adds the whole set to cart at once.
Stores use bundle builders to raise the size of each order while leaving the choice with the customer. This page covers when the format fits, how to plan one, and how to build it in Funneled.
What is a bundle builder page?
A fixed bundle is a set you chose: these three products, this price. A bundle builder is a set the customer chooses, inside rules you set. You decide the steps, which products are offered at each step, and how many items they can or must pick.
Most bundle builders pair the choice with a tiered discount, such as a percentage off for two items and a larger one for three. The page shows the running total and the saving as the shopper adds items, so the reason to add one more is visible.
At the end, one button adds every chosen item to the cart.
When to use a bundle builder
- Customers often buy several items from the same range: flavours, shades, sizes, or refills.
- Products are used together as a routine or kit, and customers want a say in what goes in.
- You already offer a multi-buy discount and want it to be obvious, not hidden in a discount code.
- A fixed bundle sells, but customers ask to swap one item for another.
When to use something else
- You sell one hero product. A product page with quantity options is simpler.
- The customer cannot judge which items go together. Recommend a set with a quiz, or sell a fixed bundle.
- Margins do not leave room for a discount and the bundle adds no other reason to buy more.
What goes on a bundle builder page
In the order a visitor meets them, top to bottom.
- 01
The offer, stated first
Say what the shopper is building and what they save: “Pick any three. Save more with each one.”
- 02
Steps
One step per decision, each with a clear title. A step can be “pick one” or “pick many”, and can be required or optional.
- 03
Products to choose from
Cards or a list for each step, with variant choice where a product comes in more than one option.
- 04
A running total
The regular price, the bundle discount, and the total, updated as items are added.
- 05
One add to cart
A single button that adds the whole set.
- 06
Reasons around the builder
Reviews, how the products work together, and answers to common questions.
How to build a bundle builder in Funneled
Bundles are set up in their own editor in Funneled and then placed on a page with the Bundle Builder block. You define the steps, the products in each, and the discounts.
- Each step takes its products from a list you select or from a Shopify collection. You choose whether the shopper picks one or many, whether the step is required, and the minimum and maximum number of selections.
- Discounts use your Shopify discount codes. Add one code for a flat bundle discount, or several with an “applies from N items” rule to create quantity tiers. The best matching tier is applied when the bundle is added to cart.
- The summary shows the regular price, the bundle discount and the total, so the shopper sees the saving before adding to cart. Checkout happens on Shopify.
- Options include matching variants across steps and hiding out-of-stock choices.
Every page is built in the same editor and connects to the same store. For how products, cart, checkout, testing and analytics work, see the Shopify landing page builder overview.
What you’ll use to build and test it
Bundle builder questions,
answered
A bundle is a fixed set chosen by the store. A bundle builder lets the customer choose the items, within steps and limits the store sets. Funneled has a block for each: Product Bundle for fixed sets and Bundle Builder for build-your-own.
You set a discount for each quantity, for example one rate from two items and a higher rate from three. In Funneled each tier is a Shopify discount code with an “applies from N items” rule, and the highest tier the shopper qualifies for is applied.
Yes. The chosen items are added to the cart and the shopper checks out on Shopify, so the order appears with your other Shopify orders.
Yes. A step can offer a list of products you select by hand or every product in a Shopify collection.
It depends on the offer in the ad. If the ad sells the set or the saving, send it to the bundle page. If it sells one product, a bundle page adds decisions the visitor did not ask for. You can run both as an A/B test and compare orders per visitor.
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