Shopify funnel types
for paid traffic
A funnel is the page, or short run of pages, a visitor sees between clicking your ad and reaching Shopify checkout. The right kind depends on how much the visitor already knows and what the ad promised.
Five common types are covered here. Each guide explains what the page is, when to use it, what goes on it, and how to build it in Funneled.
Advertorial landing pages for Shopify
A landing page written like an article. It leads with the reader’s problem and brings the product in later, for visitors who are not ready for a product page.
Read the advertorial guideListicle landing pages for Shopify
A landing page built as a numbered list of reasons, questions or steps. Easy to scan on a phone and simple to write.
Read the listicle guideQuiz funnels for Shopify
A short set of questions that ends in a product recommendation or a bundle the shopper can add to cart. For ranges where choosing is the hard part.
Read the quiz funnel guideBundle builder pages for Shopify
A page where shoppers assemble their own set, step by step, often with a discount that grows as they add more.
Read the bundle builder guidePre-sell pages for Shopify
A short page between the ad and the product page that finishes the ad’s argument before the visitor sees the price.
Read the pre-sell page guideWhich funnel type fits your traffic?
Start from the visitor. Someone who has never heard of the product needs a reason to care before they see a price. Someone who already wants it needs the offer and a short path to checkout.
The types combine. A listicle can be the pre-sell page for a product. A quiz can end in a bundle. If two types both look right for a campaign, build both and run them as an A/B test on the same ad traffic.
Real funnels, by type
Pages Shopify stores have published with Funneled. Each one is shown under the type it is.
Salt Lab
Problem-first advertorial for a magnesium oil
The page opens on the reader’s problem, not the product: a headline about the nervous system, a list of symptoms, then an explanation of what stress does to magnesium levels. The product is introduced after that, as a starter bundle the reader can buy on the page.
Open the live Salt Lab page
Ozzi Gear
Five-question listicle for an outdoor chair
Written for one audience: older buyers. The page lists the five questions they ask before buying a camp chair, then answers each in its own numbered section with a video and a call to action.
Open the live Ozzi Gear page
It’s Olio
Christmas gift finder quiz
A three-question quiz (who the gift is for, what they cook, what you want to spend) that picks a gift set from the range. Shoppers who would rather browse can skip it and add a set to cart from the grid underneath.
One builder for every type
In Funneled, all five types are made from the same blocks in the same editor. Product blocks read products, variants and prices from your Shopify store, visitors add to cart on the page, and checkout happens on Shopify.
Read how the editor, the Shopify connection, A/B testing and analytics fit together on the Shopify landing page builder page, or go straight to the landing page and funnel builder, reusable landing page sections and funnel analytics.
Pick a type and
build the page
Book a demo and see how Funneled helps your team launch and test Shopify-connected funnels for paid traffic.