The Challenge
Origani runs comparatively small daily budgets on Meta, so efficiency is everything. Their campaigns were sending traffic to standard Shopify product and collection pages. The disconnect between ad messaging and landing experience meant wasted clicks, high bounce rates, and a cost per acquisition that made it hard to scale on tight margins.
How Funneled Helped
With Funneled, Origani built dedicated landing pages that matched each ad angle and offer. Instead of dropping shoppers onto a generic product page, every click led to a focused experience that reinforced the ad’s promise, addressed objections inline, and streamlined the path from click to cart to checkout.
The team tested this approach across two periods: a standard two-week window and a two-week pre-BFCM presale, running Funneled pages side by side against their regular website campaigns.
The Results
During the BAU period, the Funneled campaign delivered 60% more purchases on 38% less spend: a 129% ROAS improvement with 61% cheaper cost per purchase.
During the pre-BFCM presale, results held strong: 60% higher ROAS, 30% lower CPA, 12% higher AOV, and 42% more purchases per dollar spent.
Across both windows the pattern was the same: more conversions, lower costs, and better returns from smaller budgets. Funneled turned Meta from a traffic acquisition channel into an efficient profit engine.
