DTC Beauty

Savvy Touch cut their CPA by 61% with message-matched pages. They stopped sending traffic to their homepage entirely.

61% Lower CPA

$15 CPA (from $38)

Message-matched pages cut our CPA by 61%. We stopped sending traffic to our homepage entirely.

Sarah Chen

Head of Growth, Savvy Touch

The Challenge

Savvy Touch was spending heavily on Instagram and TikTok ads for their beauty line. Traffic was going to their homepage, which had generic messaging and slow load times. Their $38 CPA was eating into margins and making it hard to scale profitably.

How Funneled Helped

Using Funneled, the Savvy Touch team built dedicated landing pages for each ad angle. Every page matched the ad’s visual style, copy hooks, and product positioning. They tested pricing frames, UGC layouts, and before/after formats across variations.

The Results

CPA dropped from $38 to $15, a 61% reduction. The team retired their homepage as an ad destination entirely. Every campaign now points to a purpose-built Funneled page that matches the ad creative.

61% Lower CPA

$15 CPA (from $38)

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