Google Analytics + Funneled: see funnel traffic in Google Analytics 4.

GA4 runs on Funneled through Google Tag Manager. Deploy your GA4 configuration tag in GTM, add the container to Funneled, and funnel sessions appear in the same property as your store.

GA4EventsAudiences

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How Funneled works with Google Analytics

Deployed through GTM

Funneled loads your GTM container on every funnel page; your GA4 tag inside it does the rest.

Same property as your store

Keep one GA4 property for the store and its funnels so journeys and audiences stay in one place.

Funneled analytics alongside

GA4 gives you the site-wide view; Funneled analytics adds page-level conversion, revenue and split-test results for each funnel.

Set up Google Analytics

01

Create or open your Google Tag Manager container and add your GA4 configuration tag.
02

Add the container ID under Settings → Pixels in Funneled.
03

Publish the container. Funnel pages start reporting to GA4.

Google Analytics questions

GA4 is deployed through Google Tag Manager rather than a separate measurement ID field. A GTM container with your GA4 tag is all you need.

Purchases happen on your Shopify checkout, so they are reported by your store’s existing GA4 setup.

More integrations

Triple Whale

Attribution

Active

The Triple Pixel on every funnel page, so Triple Whale attribution sees funnel visits the same way it sees your storefront.

Triple PixelAttributionHeadless Shopify mode

Elevar

Server-side tracking

Active

Load your Elevar configuration on funnel pages so the Elevar data layer and server-side destinations keep tracking funnel traffic.

GTM SuiteData layerServer-side events

Seeka

Conversion tracking

Active

Load your Seeka tracking script on funnel pages so Seeka captures funnel visitors and conversions alongside your store.

Seeka scriptServer-side conversionsIdentity

Google Tag Manager

Tag management

Active

Your GTM container and data layer on every funnel page, so any tag you manage in GTM runs on funnels too.

ContainerData layerCustom tags

Microsoft Clarity

Heatmaps & recordings

Active

Watch how shoppers move through each funnel with Clarity session recordings and heatmaps, free from Microsoft.

Session recordingsHeatmapsRage clicks

Shopify

Ecommerce platform

Active

Your catalogue, cart and checkout, live in every funnel. Orders land in Shopify and are attributed back to the funnel that drove them.

ProductsCartCheckoutMarketsDiscount codesWeb Pixel

Demo

See Funneled with Google Analytics

We'll show you a funnel running on your store, with Google Analytics connected.

Book a Demo