Meta + Funneled: funnels matched to your Facebook and Instagram ads.

Most Funneled traffic starts on Meta. The integration covers both ends: the Meta Pixel fires the events your campaigns optimise on, and your ad account spend comes back into Funneled so you can see what each funnel returns.

Meta PixelAds InsightsAd LibraryURL parameters

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How Funneled works with Meta

Meta Pixel events

PageView, ViewContent, AddToCart, Lead and InitiateCheckout fire from funnel pages, along with Funneled’s own funnel events, so Meta can optimise for the steps that matter.

Spend and performance from your ad accounts

Connect your Meta ad accounts and Funneled pulls campaign insights on a schedule, putting spend next to funnel revenue for real MER and ROAS by page.

Ad Library research

Pull a brand’s live ads from the Meta Ad Library to see the angles running now, then build funnels that carry the same promise through to checkout.

Set up Meta

01

Add your Meta Pixel ID under Settings → Pixels.
02

Connect your Meta ad accounts to bring spend and insights into Funneled analytics.
03

Use the URL parameter template on your ads so every click is attributed to its campaign, ad set and ad.

Meta questions

Yes. The pixel loads on every published funnel page and fires standard events through to InitiateCheckout. Purchases are recorded by your Shopify checkout as usual.

Only if you want spend data in Funneled. Pixel tracking works with just a pixel ID; connecting ad accounts adds spend, ROAS and MER reporting.

More integrations

TikTok

TikTok Pixel

Active

The TikTok Pixel on every funnel page, firing the standard events your TikTok campaigns optimise for.

TikTok PixelStandard eventsFunnel events

Google Ads

Conversion tracking via GTM

Active

Send Google Ads clicks to campaign-matched funnels and track conversions with your Google Ads tags through Google Tag Manager.

SearchPerformance MaxYouTubeConversion tags

Shopify

Ecommerce platform

Active

Your catalogue, cart and checkout, live in every funnel. Orders land in Shopify and are attributed back to the funnel that drove them.

ProductsCartCheckoutMarketsDiscount codesWeb Pixel

Triple Whale

Attribution

Active

The Triple Pixel on every funnel page, so Triple Whale attribution sees funnel visits the same way it sees your storefront.

Triple PixelAttributionHeadless Shopify mode

Elevar

Server-side tracking

Active

Load your Elevar configuration on funnel pages so the Elevar data layer and server-side destinations keep tracking funnel traffic.

GTM SuiteData layerServer-side events

Seeka

Conversion tracking

Active

Load your Seeka tracking script on funnel pages so Seeka captures funnel visitors and conversions alongside your store.

Seeka scriptServer-side conversionsIdentity

Demo

See Funneled with Meta

We'll show you a funnel running on your store, with Meta connected.

Book a Demo